Benefits of Choosing Offset Printing

Anees Shami
3 min readOct 25, 2017

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The offset printing has been around since 20th century and was the most commonly used printing method around the world. With the evolution of new printing technologies, the alternatives of offset printings are developed such as digital printing. But, it remains as a popular method and makes up a thriving industry. Friendly to all kinds prints like Brochures, flyers, packaging prints, fabrics, magazines, offset printing or offset lithography is used parallel to the digital printing.

If you are running a business in Modesto, choosing an Offset Printing Modesto services can offer you benefits over the digital printing. Let’s look at the advantages of offset printing.

1- Low-Cost:

When you hear about offset printing, the first thing is that it is a low-cost printing option. Initial setup cost of the offset printer is significantly higher; however, it only costs additional few cents per print. Also, as the number of prints increases, the cost per print decreases.

2- Large Batches of Print:

When you are looking for printing of large batches for example 500 brochures or business card, the offset printing is the right option. The lithography printers can produce large batches of prints without compromising quality or cost. So, the offset printing is the best kind of printing for promotional or marketing materials.

3- Consistent Quality:

Offset printing produces consistent quality images and prints than the digital prints. It means that you do not have to sort out good and bad prints, but all the prints are same. You do not have to worry about the degrading quality which can happen in digital printing as the inks fade out.

4- Offset Is Efficient:

The speed of offset printing is almost 6x the speed of digital printing which means a quicker job. It means that you can get your prints more quickly and in larger quantity than the other types of printing. So, the next time you procrastinate on the printing job, choose offset printing to avoid making your boss mad at you.

5- Offset Printing is Product Friendly:

Printing is not always on the paper. In the era of custom products and personalization, the companies are looking for a more creative substrate for their marketing efforts and packaging. An offset printer can work on a large variety of stock from very thin to very thick, giving you more choices. The Offset Printing Modesto services can work on wood, plastics, sheets, and all types of paper and can render good quality images on all types of products.

The product friendly feature makes the offset printing particularly effective for packaging.

6- Diversity in Finishes:

With offset printing, you are not stuck with only one kind of finishing or simple matte appearance. You can choose from satin, hi-gloss, matte, hi-bright and other types of finishes. So, with the availability of offset printing, you can be more creative with the promotional material and can get more attractive prints. It helps you to achieve uniqueness in the printing material.

7- More Control:

The offset printing offers more control over the ink and ink streams than the digital printing and results in less wasted inks.

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Anees Shami
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Hi, I’m a passionate digital marketing expert. I was working in the industry for the last six years.